Brand Building at Procter & Gamble: Lessons from 165 Years

This work delves into the history of brand innovation at Procter & Gamble, a globally successful consumer goods company. It presents an intriguing chronicle of household brands like Ivory, Crest, Pringles, and Cascade, uncovering the secrets behind the enduring success of these familiar superstar brands that have been a staple in our lives for decades. The book not only offers a captivating history but also provides practical advice for business success.

In addition to the historical account, the book includes case study sections that offer valuable lessons in various areas such as business reinvention, the development of new markets and capabilities, transformational leadership, brand excellence, and general management. By examining specific real-life examples and strategies employed by Procter & Gamble, readers can gain insights into the company's successful approach to brand innovation and management.

Overall, this work provides a compelling narrative of brand innovation at Procter & Gamble, offering practical guidance and valuable lessons for business professionals and enthusiasts alike. With its exploration of the company's iconic brands and their longstanding success, this book serves as an informative and inspiring resource for understanding the dynamics of brand innovation and management in the consumer goods industry.

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